Clean clothes smell, look, and feel like hope.

What is Tide Loads of Hope?

In times of crisis, Tide believes that hope can come from the look, smell, and feel of clean clothes. 

Help carry the load. A $15 vintage Tide t-shirt purchase will help those affected by natural disasters.

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We'll give you the shirt off our back

...driven 62,000+ miles

...helped 48,000+ families

...washed 68,000+ loads of laundry

Loads of Hope has...

In 2005, Tide created Loads of Hope: a mobile laundromat aimed at providing comfort to survivors of natural disasters through clean clothing.

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Tide Loads of Hope Red Shirt

Tide Loads of Hope Blue Shirt


Tide Loads of Hope Yellow Shirt

Men'sWomen'sW Light

Tide Loads of Hope Green Shirt

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