Clean clothes smell, look, and feel like hope.

At Tide, we believe in the power of clean, and in times of crisis, hope can come from the look, smell, and feel of clean clothes. 

With a $15 vintage Tide t-shirt purchase, your donation will help survivors through Tide Loads of Hope!

Support the cause today!

What is Tide Loads of Hope?

Help support the

Tide Loads of Hope effort!

...driven 62,000+ miles

...helped 48,000+ families

...washed 68,000+ loads of laundry

Loads of Hope has...

In 2005, Tide created Loads of Hope: a mobile laundromat aimed at providing comfort to survivors of natural disasters through clean clothing.

Learn more

Tide Loads of Hope Red Shirt

Tide Loads of Hope Blue Shirt


Tide Loads of Hope Yellow Shirt

Men'sWomen'sW Light

Tide Loads of Hope Green Shirt

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